Publishing to social with Iris AI Publisher

Applies to: Iris AI. Last reviewed: November 2026.

Availability: Iris AI Publisher, the successor to Khoros Marketing publishing, is being rolled out. Your Customer Success Manager confirms when it is available for your account. Until then, Khoros Marketing customers keep publishing in Khoros Marketing.

Publisher is the Marketing side of Iris AI: plan, write, approve and schedule posts to your connected social accounts from one calendar. Replies to your posts come back into the Care inbox as cases.

Who can publish

Publishing access is set on the Marketing tab of Admin, separately from Care roles. A person publishes when they have a Marketing user with a role (for example compose, approve or publish) and a workspace, plus access to the social accounts concerned. Approval teams and campaign scopes are assigned there too.

The content calendar

Open Publisher from the top menu. The calendar shows planned, draft, scheduled and published posts across your accounts in Day, Week, Month and List views. Each item shows its network, date and status, such as Draft, Pending Approval, Pending Publication, Published or Failed To Publish.

Create a post

1. Select + Create on a calendar day, or Create Post.
2. Give the post an internal title. Optionally assign it to a person and an approval team.
3. Add labels to organize and report on your content.
4. Select the social accounts to publish to. The preview updates for each network, and you can adjust the text per network.
5. Write the post and add media. The AI tools can draft, proofread or translate the copy. Fix any validation messages (length, media, missing fields).
6. Under Scheduling, choose Now, Schedule (a date and time) or Unscheduled (keep as a draft), then select Save Changes.

Approvals

A post with an approval team waits as Pending Approval. An approver approves it from the calendar, or rejects it with a reason and category; a rejected post goes back to its author with the history kept.

If publishing fails

The calendar item shows Failed To Publish with the reason, for example an expired account authorization or a network rejection. Reconnect the account or fix the content, then reschedule.