Welcome to Aurora!

This introduction guides you through the most commonly used features specific to various tasks you can perform as a community analyst, linking each of them to articles on how you can use the Aurora Analytics to achieve these tasks.

Measuring the data, tracking your success, and using it to prove how your community is advancing the organization’s broader initiatives will give your community a strong strategic footing. Your primary task as a Community Analyst is to prove your online community’s engagement and value with strong data.

Before you begin

You need to work with the Community Managers to have a thorough understanding of your community requirements:

• What are your organization’s goals? 
• What are your team’s goals? 
• What are your community’s goals?

Once you have answered these questions, you come up with the Key Performance Indicators (KPIs) to measure against these goals. KPIs represent how your community is performing against strategic goals. So, the KPIs must be relevant to the business and community goals. Choose only those few KPIs that will help move your business forward. For example, the KPIs to increase revenue or increase retention or increase loyalty, and so on. 

You track and measure these KPIs with benchmarks for each at launch, six months later, nine months after, one year, and so on. Tracking KPIs in this fashion helps you make changes, as necessary, to meet your company’s vision. 

While KPIs represent how you’re performing against strategic goals, metrics are your “business as usual” measures that still add value to your organization but aren’t the critical measure you need to achieve. Every KPI is a metric, but not every metric is a KPI. 

Example: Let's say Increase in Customer Engagement is one of the identified KPIs. To measure this, you need various metrics, like Monthly Active Users (MUA) that tracks the number of unique users who visit your community over some period of time and Daily Active Users (DAU) that tracks the total number of people who open and engage with your community in a given day. The DAU to MAU ratio is a useful metric to measure the stickiness of your community. Also, if you see that MUA has dropped since last month, you have something to investigate.

Whatever is your goal in hand for business or for the organization, you’ll need to figure out a way in advance how you plan to calculate where you are standing now and how you will achieve the goal. 

Khoros Community Analytics helps you measure and improve the performance of your community by gaining insights into your community's health. Through a unique combination of performance metrics and web analytics, we offer the deepest insights into customer engagement across your community. 

Khoros Community Analytics 

The Khoros Community Analytics dashboard collects data and displays metrics for your community. 

Note: You must have the Access Reports in Community Analytics permission to access the Khoros Community Analytics dashboard. 

Getting Started

• Getting around Khoros Community Analytics to familiarize yourself with each section on the dashboard
• Enable and access Community Analytics on how to use the dashboard
• Accessing, downloading and scheduling different reports to understDownloadand the different community metrics you can view
• Community Analytics metric definitions
• Viewing data for specific dates
• Apply filters to Community Analytics reports
• Schedule Community Analytics reports to be emailed to you
• Manage scheduled reports
• Download or schedule member-related reports
• Engagement drilldown data for different content types
• Ideas specific reports
• Khoros Academy Khoros Communities Analytics Essentials course