Actions enable developers ways to add complex business logic and functionality that is executed contextually within Flows. They work like any other   reply   except they are linked to   Code actions,   Webhook actions,   or   Zapier actions. Simply drag and drop a   reply action   beneath a   trigger.     When and why to use Actions Actions make it easy to create complex apps with dynamic output. Example use cases: Call an API and send back replies Personalize or customize responses (using time of day) Send an email Handover conversations You create actions inside the   Actions view   either by creating   Code actions, configuring   Webhook actions,   or   Zapier actions. Read more on Actions: Code actions Webhook actions Zapier actions Payments actions Webviews actions