Actions enable developers ways to add complex business logic and functionality that is executed contextually within Flows.
They work like any other reply except they are linked to Code actions, Webhook actions, or Zapier actions. Simply drag and drop a reply action beneath a trigger.
When and why to use Actions
Actions make it easy to create complex apps with dynamic output.
Example use cases:
Call an API and send back replies
Personalize or customize responses (using time of day)
Send an email
You create actions inside the Actions view either by creating Code actions, configuring Webhook actions, or Zapier actions.
Read more on Actions: