At the end of last year, Apple announced Business Chat – "a powerful new way for organizations to connect with customers directly from within Messages." You can think of Business Chat as iMessage for brands. The feature will allow consumers to talk to a company's service agent in iMessage, make payments via Apple Pay, and schedule appointments, depending on the brand's needs – all over a secure channel. The first 15 minutes of this video provide a solid introduction (the rest of the video is mainly for developers). You can also read more about Apple Business Chat in this TechCrunch article.
If you'd like to take part in Lithium's Apple Business Chat beta program, we’re here to support you – please follow these steps to get started.