If you work in retail, you’ve been thinking about the holiday season for months already. In the past, you would have focused on your storefront because consumers would stroll in to see, smell and touch the newest and greatest item. But those days are long past. Now consumers are starting their holiday shopping on digital channels. And much like creating an appealing storefront, you must have an appealing digital footprint. In fact, did you know that a third of consumers research a brands products and services online before purchasing and the same amount of consumers hear about your promotions, sales and new products via digital platforms? So make sure you’re prepared on all places your customers will journey during the holiday season.
Check out our latest infographic for how your branded community can boost traffic, loyalty and sales (full infographic attached).