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Klout 50: Summer Travel Edition

Lithium Alumni (Retired) Lithium Alumni (Retired)
Lithium Alumni (Retired)

Summer’s Almost Here! Introducing the Klout 50: Summer Travel Edition

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Summer is around the corner and who isn’t looking forward to a trip on their favorite airline with a stay in their favorite hotel? We’re excited to announce the Klout 50: Summer Travel Edition, which identifies the top 25 airlines and 25 hotels around the world based on their social engagement and expertise.

 

That’s right, now you can see if your favorites made it onto the list and find out who’s going to be most responsive on social. These travel and hospitality leaders achieved the most influence among their followers for the way they connect and share experiences on social, and also for the expertise they deliver to make everyone’s vacations and business trips better.

 

Here’s how we did it. The Klout 50 rankings are generated by each brand’s Klout Score, which tracks social engagement, sharing, and influence using proprietary algorithms. The Klout Score is determined by more than 400 signals from eight different networks, including Facebook, Twitter and Google+ as well as real-world data from Wikipedia. Additionally, Klout identifies experts in more than 10,000 topic areas by discerning the expertise of any profile throughout the topic ontology. (Did you hear that, 10,000!)

 

For the airlines, we used Skytrax’s passenger favorites World Airline Awards Top 100 Airlines of 2014 to identify the Top 25 social media winners. Here were some interesting findings:

 

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  • British Airways ranks #1 on the Klout list for social influence (and #17 in the World's Top Airline list) and is an expert in Europe, Hong Kong and Scotland
  • Virgin America ranks #8 on Klout and made a huge jump up from #46 on the World’s Top Airline list
  • Cathay Pacific Airways has expertise in "Food" – which shows that content needs to engage a follower or customer holistically, and not just through the lens of a CRM or revenue record

 

 

Klout 50: Summer Travel Edition (Top 25 Airlines)

Klout Score

1. British Airways

90.27

2. Air Canada

87.83

3. easyJet

86.24

4. Virgin Atlantic

86.18

5. Malaysia Airlines

86.02

6. Turkish Airlines

86.00

7. Cathay Pacific Airways

85.20

8. Virgin America

85.15

9. Virgin Australia

85.03

10. WestJet

83.39

11. KLM

81.76

12. Qatar Airways

80.86

13. Qantas Airways

80.56

14. Garuda Indonesia

80.44

15. Delta Air Lines

80.12

16. Emirates

78.39

17. Jetstar Asia

76.93

18. TAM Airlines

75.87

19. Avianca

72.89

20. Etihad Airways

72.38

21. Lufthansa

71.97

22. AirAsia

71.57

23. AirAsiaX

71.57

24. Swiss

70.45

25. Air Astana

70.45

 

For the hotels, we analyzed Travel & Leisure’s World’s Best 2014 Top 100 Hotels and found that:

 

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  • The Langham Chicago is #2 on the overall Klout list with identified expertise in “Weddings” and “Architecture”
  • Four Seasons Hotel Prague ranks #4 on Klout and made a huge jump from #50 on Travel + Leisure’s list
  • In fact, six Four Season Hotels made the top 25 list which indicates the brand is socially savvy
  • Le Bristol Paris ranks #1 on Klout and #44 on Travel + Leisure's list
  • Four Seasons Resort Maui at Wailea is an expert in “Beer” and “Wine”

 

Klout 50: Summer Travel Edition (Top 25 Hotels)

Klout Score

1. Le Bristol, Paris

65.38

2. The Langham, Chicago

64.53

3. Singita Kruger National Park, South Africa

64.21

4. Four Seasons Hotel, Prague

62.54

5. One&Only Palmilla, Los Cabos, Mexico

62.05

6. Four Seasons Resort Maui at Wailea

61.62

7. Ritz, Paris

61.44

8. Inn at Palmetto Bluff, a Montage Resort, Bluffton, South Carolina

61.29

9 . Oberoi Udaivilas, Udaipur, India

60.33

10. Mandarin Oriental, Las Vegas

60.11

11. Four Seasons Hotel, México, D.F., Mexico City

60.09

12. Taj Lake Palace, Udaipur, India

59.95

13. Sabi Sabi Private Game Reserve, Kruger National Park Area, South Africa

57.63

14. St. Regis Punta Mita Resort, Mexico

57.48

15. Four Seasons Resort Hualalai, Hawaii, the Big Island

56.90

16. Banyan Tree Mayakoba, Riviera Maya, Mexico

55.85

17. Four Seasons Resort Chiang Mai, Thailand

55.16

18. The Carlyle, A Rosewood Hotel, New York City

54.85

19. Jade Mountain, St. Lucia

54.54

20. Mandarin Oriental, Bangkok

54.51

21. Lodge at Sea Island Golf Club, Georgia

54.46

22. Four Seasons Hotel, Hong Kong

53.95

23. The Peninsula, Hong Kong

52.78

24. Rosewood Mayakoba, Playa del Carmen, Mexico

52.33

25. Four Seasons Hotel Firenze, Florence Italy

52.16

 

 

Interestingly, the lowest Klout score among the top 25 airlines is higher than the highest score among the top 25 hotels. Lithium believes this is because airlines have been forced to deal with “social shaming” via Twitter and other social networks in very public ways—and have built social infrastructures to handle those service complaints. Additionally, the airlines are bigger companies than the individual hotel properties ranked in this Klout list, indicating the benefits of scale and unified social presence on digital networks.

 

Congratulations to those who made it on our list!

 

To see all the Klout Expertise rankings, please visit www.klout.com and explore each brand’s “topic expertise.” With this feature you can see more than 10,000 topics and who the most influential Klout profiles are in those areas.

 

 

The Klout 50 was launched in 2014 as the ultimate ranking of brands that are authentically connecting with their digital audience. These social elite brands are the most active on social media platforms and their audiences consistently share and interact with their digital content. The Klout 50 has covered overall Klout 50: Global brands and the Klout 50 Retail Edition. Klout enables both brands and consumers to identify experts in areas they are most passionate about.

About the Author
Eric Channing Brown has worked for more than two decades as a comms pro in Silicon Valley. Eric’s career has spanned almost every aspect of tech from chips and enterprise storage systems to Internet, media, and consumer apps companies. He has worked for some of the best-known companies in the industry including Sun Microsystems, NetApp, Yahoo!, Skype, and Microsoft. Eric is now VP of Global Comms at Lithium Technologies.
3 Comments
Lithium Alumni (Retired) Lithium Alumni (Retired)
Lithium Alumni (Retired)

Please note that @AirFranceFR should also belong to this great Travel Summer Edition with a Klout score of 88...

 

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and @AirFrance (in english) also enjoys a decent Klout score of 73 which could also make them part of the winners... 😉

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Trusted Contributor
Trusted Contributor

Excellent post @EricB

 

Take a look @cindycapo @wittier @mjdwarner @chaebae

Respected Contributor
Respected Contributor

Thank You @edaccessible  @EricB 

 

Excellent and informative.. Check it out @wittier  @mjdwarner  @chaebae