Today, we’re pleased to announce a new partnership with Wayin, our preferred social display partner, that will enable marketers using the Wayin platform to find and promote the best social content possible. . With the Wayin platform, marketers can discover, analyze, and engage the social stream with Klout's rich profile data.
Along with keywords, location information and demographic details, Wayin customers can now leverage Klout Data to filter out low-quality accounts and spammers from their searches, focusing on more relevant, top-level influencers. Searches can also be ranked according to Klout Scores, which is particularly beneficial for customers who want to prioritize top influencers while still including lower-quality accounts in a search. Further, Wayin customers will be able to filter the stream for profiles with relevant interests and influence topics, tailored to the campaign and brand’s goals.
Klout’s data goes well beyond the Klout Score, including a deep knowledge of the topic areas people are influential in, have expertise on, and are interested in. Klout Data recently launched the availability of expanded topics coverage: Klout Influence Topics (the things an account is influential in), Klout Interest Topics (the things an account is interested in), and Klout Audience Interests (the things an account’s audience are interested in). Klout Data is widely used in leading analytics, engagement, CRM, and marketing platforms to help brands discover relevant and efficient social insights to deliver top consumer experiences.