Community Leadership. Getting Started. Executive Buy-in
@jakemckee is one of the founders of the modern customer community movement. In addition to other work, he co-founded Ant’s Eye View (later purchased by PwC) and has helped firms like Apple, LEGO, Starbucks, Canon, and H&R Block build customer communities that became powerful engines for marketing, sales, product innovation and the customer experience. Jake currently runs Community5, a community consulting practice, and manages the Dinner5 project, a monthly dinner series that brings senior community leaders together.
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Thanks, Jacob. I appreciate the invitation to jump into the fray.
It's been an interesting few weeks, and a lot surge of work, interest, and activity for us community folks as so many people have moved online in various ways. As my work day is winding down today, I'm spinning up my re-jiggering plans for virtualizing this week's Dinner5 event. Lots of things going on.
But yes, I'm here to answer any and all questions however I can. I've been working with community and super fans for 20+ years ...since "community" meant convincing clients to put an email address on their web site. (A hard sell at one point because... ya know... "What happens if they contact us??")
Interested to hear how you're moving a very intimate dinner experience into the virtual world! I get the image of Sims in my mind...
I'll be interested to see how it goes too! Ha.
FWIW: here's my guiding principles as I move to the virtual event:
The first Virtual Dinner5 is tomorrow... I'm still working out the pre-event details, and I'm going to be very honest with the attendees at the start of the event (and it's an event, not a "call") that I'm learning on the fly. I'm going to invite them to experience the ride WITH me, not to let me do all the work alone. Yes, I'm the host, but I'm also part of the group along with them.
We'll see how it goes and I'll report back after.
FYI: I'm going to be discussing the event with Rachel Happe on her new podcast on Friday, so please tune in to hear more!