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HIRING: Social Media Manager for New York Road Runners

Full JD below, but you can visit the job posting directly here.


About NYRR

New York Road Runners was founded in 1958 when a small group of passionate runners vowed to bring running to the people and has grown from a local running club to the world’s premier community running organization.  NYRR’s mission is to empower everyone, of all ages and abilities—beginners and competitive athletes, the young and the elderly, adult professionals and underserved schoolchildren—to improve their health and well-being through the power of running and fitness.

NYRR’s races, community events, instruction and training resources, and youth programs give hundreds of thousands of people each year the motivation, know-how, and opportunity to start running and keep running for life. NYRR’s premier event, the famed TCS New York City Marathon, attracts the world’s top pro runners and committed amateurs alike while also raising millions of dollars annually for charity and driving economic impact for the city. But NYRR is equally committed to the runners of tomorrow, passionately providing youth fitness programs that educate and inspire more than 100,000 kids in underserved communities in New York City, all 50 states, and around the world.

Headquartered in New York City, NYRR implements a unique nonprofit model that teams contributed and earned income to make all its efforts possible.  To learn more, please visit  

New York Road Runners is an Equal Opportunity Employer

About the Department

New York Road Runner’s Marketing and Communications department is charged with managing the organization’s creative services, editorial, advertising, PR, pro athlete, broadcast and video, and digital operations. The team’s efforts build upon NYRR’s recent brand initiative and Run for Life platform as the organization seeks to tell the bigger NYRR story of huge positive impact; our ongoing focus on broadening our engagement with runners of all types; our efforts to strengthen our alignment with, and support of, our corporate partners; and our opportunity to unlock the power of our community in supporting our youth-and cause-related efforts.

About the Position

The ideal candidate for this role is a creative and organized communicator who is equal parts writer, project manager, strategist, content creator, and thoughtful and compassionate people manager. Two key must haves for this role are experience in running social media campaigns for large organizations and passion about using social media to its fullest potential to create fun, meaningful, and memorable experiences for our community.

NYRR’s social media channels serve as a major voice for the organization as a whole, and a key connection point with our runners and supporters, so the person who takes on this position will play an important leadership role in the organization. The role will also require editorial judgement and diplomatic decision making. NYRR’s social media accounts are responsible for communicating a lot of different messages: They promote our races and our coaching products, they clarify logistical processes about those races and products, they celebrate the diversity and experience of the running community, they tell the story of NYRR’s mission-driven work, and they support fundraising and membership. The person we ultimately hire for this role will be comfortable with and experienced at balancing multiple priorities.

Job Responsibilities (primary and secondary duties):

  • Oversee social media process from start through completion, including planning, execution, copywriting, project managing visual assets, and reporting on performance
  • Manage paid advertising campaigns on all social platforms
  • Develop and execute plans across events, races, products, initiatives, and general programming
  • Oversee social media calendar and copywriting for all channels
  • Develop and own an insight- and data-based optimization strategy for social media performance
  • Lead content creation at races and events

Supervisory Duties and Responsibilities

  • Effectively manage employee performance
  • Create goals for the team and individual employees
  • Delegate and distribute tasks and responsibilities appropriately
  • Promote team culture that coincides with NYRR mission and core values

Job Requirements:


  • 3-5 years of social media marketing experience required
  • 2+ years managing social media around live events
  • 2+ years in people management required
  • Extensive experience working with social media management software, preferably Khoros and Later
  • Extensive experience with Facebook Business Manager and other paid media platforms

Education & Certifications:

  • Undergraduate degree in Marketing, Communications, English Literature, Creative Writing, a related discipline, or equivalent professional experience

Skills and Attributes:

  • Fluency in all major social media channels
  • Proficient with Microsoft Excel
  • Excellent project management skills
  • Strong interpersonal, verbal, and written communication skills


New York Road Runners is an Equal Opportunity Employer

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