Most marketers know that 89% of companies expect to compete mostly on the basis of customer experience.
Social ROI is often looked at through a singular lens: investment put in and the return received back. The reality is that it is not so simple.
How can companies get the best of spreadsheets (the omni-channel planning) without the perils of them?
Social media marketing can work hard for our brands again. This is our answer for “how.”