Since its launch in late June, Google+ has been a hot topic of conversation. So before I proceed with either the engagement or the gamification series, I think it is appropriate to take a short detour to discuss Google+.
I think by now everyone has most likely had the chance to play with Google+ (or at least know what it is). If you still don’t know, don’t miss the boat. There are already 25+ million people signed up. I am not going to repeat Google’s pitch, so take a look at the demo from Google. What I’m going to talk about today, are some of the network properties and social principles behind some popular social platforms. Of course, I will compare and contrast them to the new kids on the block (i.e. Google+), and talk about their behavioral implications.