Community Members do spend more than non-Community Members! Although it can sometimes be arduous to prove this particular Value Story, the excitement it can ultimately generate within a brand's senior leadership team makes it worth the effort.
Calculating just how many contacts to your Support Center have been deflected by Community is easy! There is a standardized formula, and you can apply the formula via a basic survey and a few simple Community metrics.
This article details a lot of the work we did to upgrade the "out of box" experience for Khoros Communities in response to customer demand and feedback. It was an extra effort from a lot of people that wasn't planned on our roadmap, so you may not have heard about it!
Communities now have support for Events. This new discussion style makes it easier for a community to publish a calendar and handle all aspects around events such as invitations, RSVP, notifications. Events comes with the support for embedding Social Live Videos into an event page.
With Events, you can harness the enthusiasm generated by interactions between your customers, company, and brand ambassadors and foster deeper connections with your customers. Events provide a platform to schedule, announce, inform, and discuss all kinds of topics with as many, or as few, people as you want.