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Khoros Community Blog

Lithium Alumni (Retired)

90-9-1_average.pngIf you've ever managed a community you've probably heard of the "90-9-1 rule". If you have observed a community closely, you have probably seen it in action.


Soon after a community launches, users begin to participate, but each user participates at a different rate. The minute difference in participation levels is accentuated over time, leading to a small number of hyper-contributors in the community who produce most of the community content.


But how real is this rule? Do all communities follow this rule consistently? If not, how far off is the deviation? Is the proportion really 90:9:1, or is it more like 70:25:5, or 80:19.99:0.01? Let's find out...



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  • 90-9-1

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Your hub for Khoros Community analytics, tips, product features, and customer success stories.