Looking for pros/cons from brands who have integrated their community into their brand's mobile app.
Worth the investment?
The SDKs make it pretty straight forward but it’s down to the business goals and objectives as use of the apis could be enough to integrate by means of simply surfacing content in the app.
samsung built a pretty epic app with full community integration I suspect it cost a lot as it was swish but then if it increased sales or advocacy enough maybe it was worth it.
sadly I don’t even have an app to intergrate with so I’ll keep dreaming 🙂
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