Published on 09-11-202007:22 AM by
AshleeE| Updated on 10-02-202011:45 AM
You don’t want to miss this cultural conversation with iconic brand, Barbie. Khoros CMO, Katherine Calvert, sits down for a chat with the Head of Barbie & Dolls at Mattel, Lisa McKnight, to learn what digital-first engagement means to this legacy brand.
Speaker: Katherine Calvert, Khoros, CMO
Speaker: Lisa McKnight, Mattel, SVP and Global Head of Barbie & Dolls Portfolio