I can’t believe it’s been 8 years since I lost the argument and we decided to launch our own community. (That’s a story for another day – catch me at the 10 year.) Of course, I’m glad I lost that argument, because of all the benefits the community has brought to Lithium, but also for something else: because it’s given us the chance to “walk in our customers shoes,” and experience for ourselves the kinds of things you only learn by creating a branded community for your own brand.
Because I was involved in launching the community and remain involved as the Lithium Community’s “executive sponsor,” @JennC asked if I could put together a list of some of the things we’ve learned. So, here are 8 things we’ve learned over the past 8 years of running the Lithium community.
It’s been a fun 8 years – looking forward to many more.
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