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A Celebration of the Digital Elite: Announcing the 2016 Lithy Award Winners!

Lithium Alumni (Retired)


Lithy group winners 2[2].jpg


They came decked out in Chanel, Fitbits, Google shirts, and even a gown by a new designer named Jechoix by the Minoix. They walked the red carpet, posed for paparazzi at the step & repeat, sipped Lithy Bash Bubbly, and enjoyed the San Francisco city skyline from the rooftop of Metreon’s City View.





And when it was declared “Lithy Time”, they gathered anxiously and excitedly to find out if their name was inside one of nine sealed golden envelopes that would reveal the 2016 Digital Customer Excellence Award winners, otherwise known as the Lithys




The Oscar-worthy hosts, Lithium’s Dayle Hall and Rachel Barger, delighted the audience—Lithium’s customers, prospects, partners, and employees— with their wit and charm, as they announced the nine elite winners at the LiNC Bash and Lithy Awards Ball on June 9. With such cut-throat competition this year, the winner slate was determined with input from two external judges: industry analyst and CRM Watchlist author Paul Greenberg and Ernst & Young’s Brad Wallace. Finalists and winners were selected from a remarkable 104 entries from 67 global brands in 17 countries across five continents (check out the submissions here).


The crowd cheered as each winner was announced on-stage to accept the highly coveted Lithy trophy.


Here are the 2016 Lithy Award finalists and winners:





Total Community





HP creates technology that makes life better for everyone, everywhere through their portfolio of printers, PCs, mobile devices, solutions and services.

Fitbit, TELUS


Marketing Champion

Alteryx 3- low res.jpg


Alteryx is a provider of data blending and advanced analytics software.

FOX Sports,
Post Office UK

Social ROI Titan


H&R Block 

H&R Block is the world’s largest tax services provider.

Fitbit, Optus

Excellence in Customer Satisfaction



TELUS is Canada’s largest provider of wireless and Internet services

Comcast, Scottish Power


Support Savings MVP



Cisco is a worldwide IT provider that designs, manufactures and sells networking equipment.

AT&T, Fido


Community Design of the Year

Skype 2[1].jpg


Skype is an application that provides text, voice and video services

Google, Telkom



Regional Star: North America



As the leader in the connected health and fitness category, Fitbit designs products and experiences that track everyday health and fitness, helping people lead healthier, more active lives by empowering them with data, inspiration and guidance to reach their goals.

Regional Star: EMEA



Telkom is a wireline and wireless telecommunications provider in South Africa, and operating in more than 38 countries across the African continent.

Regional Star: Asia Pacific



Optus is Australia's second largest telecommunication provider, offering a broad range of communications services to over 10 million customers.


The winners celebrated their victories, dancing to DJ Ravi Drums’ beats and enjoying champagne in the VIP Lithy lounge, while industry peers congratulated them throughout the night on being recognized as the 2016 digital elite.


Congratulate our winners on Twitter and share the joy: Click to Tweet


Want to win in 2017? Start working towards that digital success story now (and leverage your Customer Success Manager’s help!). You’ve got 11 months to get red carpet-ready! LiNC 2017 will be here before you know it- mark your calendars for May 31, 2017.


For more, check out our highlights reel from the LiNC Bash & Lithy Awards Ball, view more photos, and read our Lithy press release here







See you at the 2017 Lithy Awards!