Community vibrancy is a quality – a set of observable characteristics and practices – that distinguish successful communities from those that struggle or fail. By measuring and understanding your community’s vibrancy, you can achieve great social customer experience and earn maximum return from your community investments.
But how do you know if your community is vibrant?
At Lithium, we work with hundreds of the world’s biggest brands every day to create vibrant communities. We wondered: how do our communities stack up and what exactly are best-in-class communities doing to set themselves apart as vibrant? To find out, we retained ComBlu, author of the “State of Online Branded Communities” to conduct a study on community vibrancy.
Here’s what they measured:
- Engagement
- Content experience
- Gamification
- Community management
Based on these categories, 90 mature branded online communities (Lithium and non-Lithium) were rated and scored.
Want to know what they revealed and what the most vibrant communities are doing?
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