First, thank you to those who took the time to respond to our survey-- your feedback is extremely valuable and critical to improving Klout. We’re still going through thousands of responses with a fine-toothed comb, but expect to see your suggestions incorporated in future product cycles.
We are committed to providing you with tools and guidance to better understand, leverage, and grow your social presence. To that end, on Monday, April 18th, we will be discontinuing two Klout.com features that no longer meet our mission:
We found these features do not provide relevant insight into the areas of your success and don’t provide added guidance on how to be more successful. Now, you can see the progress you’re making in specific topical expertise.
Many social products, including Twitter and Facebook, have released free analytics suites of their own that duplicate, and, in some cases, enhance, these efforts. Twitter’s Analytics, for example, gives you a great overview of your social engagement performance and has expanded to include real-time impression data. Similarly, you can use this to customize your top moments through products that leverage Twitter’s Collections API, or simply pin a Tweet to your profile. This isn’t a ticker tape of how your score is calculated, but it is an excellent way to monitor how your content is performing in real-time.
Where We’re Going
Relevance is one of the most important insights we can provide: how well are you engaging and growing your audience in certain areas? Context isn’t just moment-to-moment, engagement-to-engagement, post-to-post. It is also built up over time, encompassing hundreds of features, calculations, and ratios, and we’ll be looking for ways to make this more visual, relevant, and useful.
Klout Topics add much-needed context to that engagement. The Klout Score is a broad, high-level insight describing, at-a-glance, your consistent potential to be engaged. Behind the scenes, Klout Topics also have a scoring algorithm behind them, and you see a product of that in Klout Experts badging, along with the percentages we display. Both the Klout Score and Klout Topics are part of a larger system: your scores aren’t only based on how you and your brand is performing, but how the entire known social landscape is performing. Macro and micro effects have weight.
In the future, we want to deliver more actionable insights and content that will guide you towards building a more relevant and engaged audience.
Tyler Singletary is the VP & GM of Klout and Consumer Data for Lithium. He is responsible for the operation, health, and direction of Klout’s website, integrations, and data assets, such as Klout.com, the Klout API, and partnerships with Twitter and others. Tyler has 18+ years of experience across technology, from law firms to startups. Prior to joining Lithium, he led Data Strategy & Developer Relations at Klout . He is a board member of the Big Boulder Initiative, a social data trade organization, and a recognized writer and speaker on data & API ethics and strategy. On Twitter, he’s @harmophone.
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