We're excited to announce the formal launch of the Social Strategy Consulting Group at Lithium. The establishment of this new team represents a natural evolution of our company as we look to add key services that help our customers maximize the value of their Lithium powered social initiatives. Our focus will be on bridging the gap between business strategy and project execution - to help our customers build a reliable model for deploying social customer experiences that deliver measurable return on investment. We've learned a great deal by working with and listening to our global client base, which now is in excess of 300 companies. This gives us a unique perspective on the best practices for building and managing winning social customer experiences and the key strategic elements needed to ensure high ROI and long term engagement with your customers. We want to put that knowledge to work and have already delivered successful results to several Lithium clients.
Why this new service?
We launched the social strategy consulting service for several reasons:
1. First and foremost, many of our customers have asked for this type of service and recognize the value that this strategic perspective can bring to their business.
2. Our market is in a state of constant change, and we want to help our customers create competitive advantage using the tools and language of social.
3. We will leverage what we learn from our work to make our product offering even better - something that will benefit the entire Lithium customer community.
4. We want to be the partner of choice for any customer/partner that is serious about social.
Examples of our work
We have already begun engagements with several customers, helping them define their social strategy for marketing, commerce, support and innovation. On the marketing front, we are working with a major US retailer to develop a go-to-market strategy for a new community focused on creating long-lasting peer engagement with their customers and store employees. This retailer has been very successful at engaging their customers on a periodic basis (through marketing campaigns) and now we've developed an evergreen program with the goal of driving increased brand loyalty and higher purchase frequency.
On the social support side, we are working with several long-standing customers to help them take their current social support model to the next level. This work involves measuring performance of their existing community, benchmarking against Lithium best practices and creating a strategy for how to improve their overall performance.
Meet the team
Our team brings decades of experience in strategy consulting, social media, monitoring/analytics, innovation, and crowdsourcing:
As businesses continue to recognize the value of the social customer experience to create deeper customer engagement, reduce service costs and increase product sales, the need for a cohesive social strategy is more important than ever. Our team exists to help companies set this roadmap to success. To learn more please contact me at: firstname.lastname@example.org
Jeff Saenger is Vice President Social Strategy Consulting at Lithium Technologies and leads the social strategy team at Lithium. Jeff brings 20+ years experience in leading service organizations in companies such as Oracle, Siebel and UpShot. You can connect with him on linkedin
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