Holidays are Here: Who's Leading in Social?

Lithium Alumni (Retired)

ModCloth%2c Society6 and Wolf & Badger Triumph As Top Social Shopping Sites this Holiday Season.jpg

Hello, holiday season!


The holiday season is finally here and if you haven’t started to think about your shopping strategy, you’re probably late to the game. With 25% of shoppers saying they have done some holiday shopping before Halloween, 'tis the season of shopping whether you like it or not.


Plus, many retailers are opening their doors even earlier this Thanksgiving so it’s obvious that we need a meticulous strategy to keep up with the smartest of the shoppers (and to get the best deals, of course).


To help us get there, first, find out what type of shopper you are. Will you campout and do a mad-dash for all the Black Friday deals or are you more of keyboard warrior on Cyber Monday? Do you prefer the big department stores, small businesses or to shop online? Statistics tell us that more and more consumers are opting for online shopping. Last year, 40% of holiday shopping occurred online.


And, why not? We are already doing our research online (78% of shoppers used the internet for holiday research last year) and we look to social to help us make purchasing decisions (Last year, e-Commerce orders coming from social media grew a staggering 202%).


There’s no doubt that there will be a flurry of digital activity this holiday season from both consumers and retailers. So to help get our shopping strategy in order, we looked at the top online shopping sites (according to Marie Claire) and each’s digital prowess (according to to uncover the ultimate guide for the best online sites to visit this holiday season.


Marie Claire’s definitive list of the best online shopping destinations for beauty to lifestyle to home décor coupled with Klout Scores gives us a ranking of the sites to follow on social for the best tips, deals, holiday gifts – and ultimately a great digital holiday shopping experience.


ModCloth, Society6, Wolf & Badger, J Crew and Net-A-Porter round out the top 5 with Klout Scores of 69 and above. These sites are the most modern and fresh sites for gift ideas and are very actively engaged with their consumers on social.


ModCloth tops Lithium’s list because they share engaging style boards almost every day, have great deals (40% off this Black Friday) and manage their social care with stylish sophistication (they even use Google Translate to communicate with customers from around the world).


Check out the full list below and big congrats to the top 25 online shopping sites that are helping shoppers use technology to deliver holiday cheer this season.


Did your favorite online shopping site make the list or not? Sound off in the comments section.


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