I spoke of
defining your target audience last time, but as was noted in the
comments you should be aware that they aren't the only folks who may
choose to participate. For example, some other
groups we identified as potential visitors/participants in the
Lithosphere with differing needs and agendas are:
Banned users from our customers' communities
Community managers for non-enterprise communities
Hackers with unlawful intentions
Promotion, structure, policies and procedures -
virtually every aspect of your community plan should take into account
these other groups and their potential impact on your objectives. This
doesn't mean that groups outside our target audience should be ejected;
after all, as long as members' activity furthers the goals of the
community then their contributions should be welcome. In fact, you may
gain powerful insights from outside your main base that would otherwise
have escaped you. But it is vital that those other users not be allowed
to interfere with or derail your community.
Our aim for the Lithosphere is to be the premier place to share
ideas, support others and exchange best practices on community in the
meet our objectives and the objectives of our target audience, we've
announcements, board descriptions, promotional materials and blogs (such
as this one) to reinforce our focus on enterprise community
board structure to prominently display the most relevant content and
provide less highly-placed outlets for submissions that are not as
relevant, as well as private areas for approved members only
Develop and communicate clear guidelines and procedures to empower moderators to keep submissions relevant and the tone positive
details and execution are extremely important here, but the key point
is to focus on promoting desired behavior and discouraging
inappropriate activity no matter its origin.
What unexpected visitors have you received in your community? Was the experience ultimately a positive or negative one?
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