Clubhouse App POV
Is there room for brands on the hottest social media app?
It’s a fact: everyone is talking about Clubhouse and chances are you’ve probably been invited by someone you know. In January and February of this year alone, there were 5.9 million mentions of Clubhouse on Twitter (667% growth in comparison to the previous 2 months) as people have been flocking to the app in the name of FOMO (Source: Khoros Intelligence).
But what exactly is Clubhouse and how does it work? More importantly, should brands activate on the platform?
With the app’s rapid rise to popularity during late 2020, brands are quietly scrambling to learn more about it and trying to figure out how to navigate the emerging platform from a marketing/PR perspective. We hope this POV helps brands better understand the app and gives social media teams the information needed to determine if Clubhouse is right for them.
Clubhouse at a Glance
So, How does Clubhouse Work?
Brands Using Clubhouse
In a Clubhouse Townhall on 2/28, the company shared that they don’t want brands making accounts; instead, they’d prefer brands make clubs* in order to maintain the identity-based culture of the platform.
That said, here are a few brands who have given the platform a shot and our learnings from each:
*Shared during 2/28 Clubhouse Townhall: Please email firstname.lastname@example.org to get a club set up for your brand.
Considerations for Brands Looking to Use Clubhouse
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