Public to anyone who follows you.
Spaces are shown at the top of a Twitter feed for anyone who is following the leader or speakers in the Space.
Twitter has outlined step-by-step directions on how to start a Space here.
Spaces |
Clubhouse |
Within Twitter at top of feed |
Separate app |
Seamless follow without leaving app |
Links out of app in order to follow users on main platform |
Creates live transcripts as the conversation continues (though the transcripts have bugs and are still a work in progress) |
Not fully accessible |
Can use emoji reactions when muted |
No reactions when muted |
Viewed as a natural audio experience |
Viewed as a networking mixer |
Speaker is seen as the handle and the brand itself |
Speaker is a person with a picture, name and title under the brand |
Twitter has stated that it will store copies of all conversations on Twitter Spaces, its new live audio feature, for at least 30 days in order to check for platform violations. If a violation is detected, Twitter can then hold copies of a conversation for up to 90 days |
Clubhouse automatically deletes its recordings when the room ends unless a user reports a violation of the app’s Trust and Safety measures during the chat |
"Compared to chatting on Clubhouse, Twitter Spaces feels like talking with a small room of friends"
“So far, I prefer Twitter Spaces over Clubhouse. Twitter Spaces gives audience members the ability to emoji react so speakers know how their messages are resonating with people, unlike Clubhouse where you may be speaking to dead silence. Additionally, most people already have an audience built on Twitter so they can connect with people they already know, as well as connect with new people, instead of having to start net new with Clubhouse. Overall, I’m looking forward to seeing the innovative ways people use audio social media on a platform with which they’re already familiar.”
“I have an account on both platforms, but I like Twitter Spaces a lot more than Clubhouse. Clubhouse takes itself too seriously. I like having the ability to react to the speakers on Twitter while I continue to browse my timeline. Spaces seems a little more personal and fun. I look forward to joining a Twitter Space and find it easier to host a Space with people who have similar interests.”
“Though I loved the excitement that Clubhouse created on and off-platform, especially when a public figure randomly dropped in a room, I prefer Spaces, due to the lower barrier to entry (no invite needed/ don’t need to build your audience) and the ability for audience members to participate.”
Spaces differentiates itself from other broadcasting features by tapping into an existing user base while offering an opportunity for growth and creating a casual environment for conversation.
Brands can utilize this feature to share announcements, present thought leadership opportunities joined by industry professionals, and to entertain followers using popular creators, influencers and public figures.
A successful Space includes notable speakers and their followers as active listeners. This translates into an increased awareness for the Space and a growth opportunity for the host and speakers. Since Twitter Spaces’ launch, there have been multiple occasions of Spaces trending worldwide, such as when 5 Seconds of Summer hosted a chat with their fans using the feature.
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