In the digital age, brand marketing and customer support are proving to be a strong partnership in sharing and understanding what customers want. If there is something to be learned from today's guest, it’s that all organizations can benefit from simply talking to their customers.
In this episode, we speak with Mary Taylor, (mtaylor26440) Community Manager at Intel, about enabling and rewarding open dialogue for deeper customer engagement and return on investment.
Here's a sneak peek:
- Using Community as a Marketing and Customer Service platform
- ROI Analysis that Intel has done - Conservative annual estimate saving $38m
- Rewarding your superusers with what resonates with them, sometimes swag, sometimes just recognition.
To hear more interviews like this one, subscribe to Titans of Customer Engagement on your favorite podcast platform.
Updated 3 years ago
Version 1.0
