When you’re building a community, especially online, it’s important to remember to be authentic and responsive. Why?
Because B2B marketing actually starts and ends with people. Behind all the goals, tech, and data, helping people talk to each other is the point of building a community.
In this episode, Kelly Rigotti (@kellyrigotti), Sr. Director, Digital Marketing at SAP Concur, talks to us about her experience building a digital community.
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