You either love bots or you hate them. If you hate them, you just haven’t experienced one that’s been done right yet.
Auburn Berry (@auburnberry), Director of Social Media, PR, Brand Activation & Guest Relations at European Wax Center, works hard with her team to intensify how useful bots can really be, both internally and externally.
In this episode we discuss:
- Her journey of exploration toward the elusive utopian CX and beyond
- Extending authentic in-center experiences into digital communication channels
- What it’s like to put human needs at the center of technological design
- Why your agents are your heroes and how to better support them
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