Lurker is a word that sounds sly or secretive at best. Consider how our perspective about non participatory online community members changes when we call them listeners, browsers, visitors, consumers, or learners.
In this episode, we speak with Louise Branscomb (@elbranscomb), Senior Community Manager at Strava, about a positive rebrand for our online audiences who are in a thinking stage instead of a more obviously active one.
Join us as we discuss:
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Check out these resources we mentioned during the podcast:
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