We are very excited to be joined by Khoros Senior Strategist Brittany Harris (@BrittanyHa) . And if there is one thing we learned today, it’s that TikTok is NOT just for Gen Z, it is for everyone!
Brands can benefit from being on TikTok but must remember that it is not like other channels. It requires a new way of thinking and listening to understand what kind of content to post. While it's easy to fall victim to misunderstanding youth culture, TikTok has the data to back up its popularity with all ages.
Here’s a sneak peek into the discussion and bonus TikTok content
- TikTok is an experimental platform and requires a new method for reading metrics.
- Brands that are on TikTok should also be present as individuals on TikTok to see what’s resonating and what works.
- TikTok is not a polished platform - brands and individuals should get on there and be authentic and vulnerable.
- Brands should get on TikTok and try things! It’s a fun space.
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