As a B2B marketer, how do you move beyond just providing support, so you can truly focus on creating great customer experiences at every touchpoint? One of the most successful ways is through your community. As you know, B2B customers are independent; they want to be able to find the solutions they need without calling a customer care support line. Your community is the place where they can self-serve on training, education, troubleshooting, or crowdsourcing and you can interact with them to keep your relationship alive during the service period.
We found some outstanding B2B communities that are using innovative methods to drive this kind of engagement in their community.