Sony Europe had a 12-year-old existing forum but needed a make-over-- and fast. They chose Lithium to power their revamped Community with the goal to create a vibrant forum filled with fan-generated content and less Sony-generated content, ultimately driving loyalty and top line sales.
Their new Community is already thriving with impressive results, including: 10K new registrations, top line sales of €33MM, and 99% fan-generated content.
Want to find out how they did it?
Read the full case study here.
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