Success Story: StarHub Transforms into a Global Social Media Leader

Lithium Alumni (Retired)


“Our Lithium-powered community has truly helped us to fully harness the power of social media. It has enabled our company to better engage with customers and empowered them to even co-create with our brand.”

           - Darren Choo, AVP of Social CRM, StarHub


We love to share success stories of how our customers position themselves as digital leaders in this age of extreme customer expectations. We’re thrilled to share our latest case study with StarHub, Singapore’s fully-integrated info-communications company.


It’s no secret that StarHub is a global leader in social media. They were crowned the 2015 Lithy Award winner for Social ROI Titan for generating an impressive S $2.8M in sales revenue from their community. They’ve also earned the coveted “Most Socially Devoted Brand” award in Singapore from SocialBakers. But they didn’t start off as an engaging social business—they earned it.


So how did they transform their brand into an award-winning social platform?

  • Read the full case study
  • Watch the video of Darren Choo, AVP of Social CRM


Want to read more digital success stories? Download our eBook of 11 success stories of top brands winning with social.


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