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The Great Migration: Volume 3




Dear Journal: It's been three days since I last spoke to my Jive TAM, and I don't find myself missing him. I mean, he was a great guy, but life has gone on without him. I wonder if he misses me? Has he made new friends? Does he think about me often?


I promised you in my second entry that I'd talk about THWACK's customizations. Boy, it's a whopper of a subject. We have 355 spaces, 186 groups, 1862 defined system properties, and 23 custom plugins. Those plugins include everything that makes THWACK special:


  • A store in which users can purchase swag with points gained through gamification. The store is even integrated with a fulfillment vendor so items are automatically shipped and tracked.
  • Unique customized widgets.
  • Extended API and integration with our products to pass content and RSS feeds back and forth.
  • Special missions allowing daily questions to unlock, be answered by users and give them rewards, select winners, and automatically ship them prizes.
  • Integration with live chat services for our webcasts and live events.
  • Integration of event registration with Marketo.
  • The ability to change ownership of a content piece, in scenarios where our content team is posting something on someone’s behalf.
  • Counting downloads of a content piece.
  • Locking content from future commenters.
  • More in-depth spam moderation.
  • An SSO with our customer portal, allowing users to view and possibly manage their licenses from the community.
  • Validating product licenses and allowing users into a group based on products they own.


From a functionality standpoint, these are all things that are very simple in concept, but drive our unprecedented interaction on the website. For example, THWACK visits just hit 7+ million last year. When faced with the idea of losing this functionality to the constantly changing idea of a cloud platform, we trembled in fear of what the consequences would be.


Remember that dream team I mentioned in my second entry? Well, they talked us through how other clients are solving these problems. For example, using another cloud service like AWS to provide the middleman (or woman) database to store information we would’ve otherwise stored as an extension of Jive’s database.


We’re not through the woods, and have a ton of meaningful work to do in order to actually get these things moved over, but we’ve seen light and are wrapping our heads around how to actually get this done. No longer will we tremble in the dark corners of the internet as the Cloud’s rain encircles us.


I’ll talk about how we plan to address some of these other customizations in my next entry. Until then, stay thirsty, my friends!


Ben Garves
THWACK Community



//Ben Garves is the Senior Product Manager at SolarWinds, overseeing the success of theirTHWACK online community for IT professionals. SolarWinds hosts a 150,000-member external community, currently on the Lithium JX platform.//

Tags (3)

@bengarves You moved to Lithium or Jive-X?


I had to laugh about your Jive TAM.  Having managed three Jive communities for three separate companies we had a history of having disappearing TAMs. I'd get the runaround when I'd go looking for them after periods of silence.  Only one proactively announced his departure (I had over 9 TAMs with those three communities).


Hey @MarkAtTruth - I actually loved my Jive TAM. But that's less entertaining to blog about. We're in the process of moving from Jive-X to Lithium over the next year.

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‎06-17-2019 02:28 AM
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