A few weeks ago, I had the opportunity to watch my niece’s cheerleading championship.
First, these are frightening to watch when someone you love is ‘in the game’. The tosses, flips, and ca...
Updated 2 years ago
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Ok - wait a minute. This article is amazing! I am so glad that you wrote about this subject. THANK YOU!!!
For a split second; when I first started reading the first part of the title, I thought, 'oh another story about a brand's Superusers. I'll check it out'. But props to you, mhock for flipping the script a bit and actually sharing the story of discovering and galvanizing the right employees within your company to become part of the Community's success story.
A weird thing about our very own B2B high-tech Atlas Community is that even though Khoros sells Community software, and just about every single employee is aware of our Atlas Community, we still have a ways to go with getting a majority of our employee base to actually use it with any level of consistency.
Granted, I am a big believer in a brand offering to meet people in the channel of their choice, but I am unrepentant and unapologetic in my belief that Community is they most efficient way to create, preserve, and curate knowledge of the folksy variety. And why should this not extend to internal 'institutional knowledge' as well?
A successful Community does not have to begin and end exclusively with customers. Actually, in my experience, a great B2B high-tech community has a lively employee area that goes unseen by the customers. And the golden fleece eventually becomes a few of those employees voluntarily and organically participating (within the Employee Guidelines of course) in the customer area of the Community.
Thanks again for the article. It was a refreshing read.