The API supporting Advanced Twitter Metrics is being deprecated. In order to continue providing these metrics, Advanced Twitter Metrics have been switched over to a new API including differences.
The new API supports all Advanced Twitter Metrics, but the following metrics. This means as of today these metrics will no longer populate or be included in calculated metrics. However, historical data and calculations will be maintained.
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Metric |
Notes |
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Twitter Post Reach - Advanced |
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Twitter Post Quote Retweets - Advanced |
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Twitter Post Unfavorites - Advanced |
Included in Engagement |
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Twitter Post Unreplies - Advanced |
Included in Engagement |
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Twitter Post Unretweets - Advanced |
Included in Engagement |
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Twitter Post Unquote Retweets - Advanced |
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Twitter Post Video Starts - Advanced |
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Twitter Post Video Views - Complete - Advanced |
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Twitter Post Video Views - 25% - Advanced |
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Twitter Post Video Views - 50% - Advanced |
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Twitter Post Video Views - 75% - Advanced |
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Twitter Post Video Views - 95% - Advanced |
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Twitter Post Video Views - Complete - Advanced |
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Video views in the new API are aggregated across all Tweets in which the video is posted. This includes retweets and other Tweets containing the same video. This will cause this metric to be different from natively analytics.
The new API also includes paid data for all promoted posts metrics but Impressions. Therefore, the Paid Metrics toggle has been updated to only combine ad data for other metrics prior to today. Moving forward impressions will be the only metric that is combined since all other metrics include paid data.
In order to scale this API appropriately the seven day fetch limitation has been maintained and metrics are not updated as frequently on a daily basis. All other Advanced Twitter Metrics features, remain intact and there is no impact to Standard Twitter Metrics.
