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Glossary of Marketing Analytics Terms

Is there a glossary of all of the definitions for analytics terms from the metrics that can be pulled in a report? I want to know what they mean and how they are calculated. It would be helpful to have a reference document to refer back to when analyzing our metrics reports. 

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Khoros Staff
Khoros Staff

Re: Glossary of Marketing Analytics Terms

Hi there @ericawhite! You should be able to find the resources you need in the Social Marketing > Analytics > Definitions knowledge-base hub.

Here are some of the more commonly used articles that may be of use to you:

Definitions: Analytics metric calculation types 

Definitions: Engagement by Social Channel 

Create a Posts data export 

 

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