Public
cancel
Showing results for 
Show  only  | Search instead for 
Did you mean: 
Highlighted
New Commentator

Glossary of Marketing Analytics Terms

Is there a glossary of all of the definitions for analytics terms from the metrics that can be pulled in a report? I want to know what they mean and how they are calculated. It would be helpful to have a reference document to refer back to when analyzing our metrics reports. 

1 Reply 1
Highlighted
Khoros Staff

Hi there @ericawhite! You should be able to find the resources you need in the Social Marketing > Analytics > Definitions knowledge-base hub.

Here are some of the more commonly used articles that may be of use to you:

Definitions: Analytics metric calculation types 

Definitions: Engagement by Social Channel 

Create a Posts data export