Occasional Contributor

Label to report different groups of content

From time to time our client ask our social media team to compare the performance of one campaign against another one. We didn't have an specific answer for that, until we discovered that we can label on the calendar every content that we would like to get data from. At first it was just about campaigns, but then we realize that we can label content on the calendar with different criterias to get different perspectives about the performance on social media. For example: types of products, products against each other, campaigns, different types of content, different activations on those campaigns, among other creative ways of getting data on our marketing dashboards. This new asset is allowing our team to get more insights about everything we are doing on social media. But it is also helping our client to take important business decisions based on a much more specific information.

2 Replies 2
Occasional Advisor

That's great! We use labels similarly to not only filter our analytics by campaign but by  content type.

Occasional Contributor

That's so nice to hear Lauren. Thank you for sharing!