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Khoros Alumni (Retired)

Link in Bio

We would like to gather feedback on the ‘Link in Bio’ feature which we believe will help you better demonstrate your social ROI. 

Link in Bio is a hyperlink added to your Instagram Bio which will contain a grid of published posts on Instagram. Brands can associate external links to any of these published media directly from Khoros. 

Some questions for which we would like your feedback so that we can build a product to match your expectations

  • How does your brand use Instagram’s 'Link in Bio' feature today 
  • How does your brand want to use the ‘Link in Bio’ feature
  • What kind of goals does your brand have when you request users to visit your ‘Link in Bio’. Is it to drive customers to your blog content or to drive customers to your e-commerce site or its something else
  • How would you change your publishing workflow via Khoros if we offered the ‘Link in Bio’ feature today
  • What kind of analytics will help you optimize your social media strategy
12 Replies 12

I hope this is useful 🙂

  • How does your brand use Instagram’s 'Link in Bio' feature today Driving to editorial, partner content
  • How does your brand want to use the ‘Link in Bio’ feature As above, but also use 'link to bio' as a bug for our other social channels and FAQ
  • What kind of goals does your brand have when you request users to visit your ‘Link in Bio’. Is it to drive customers to your blog content or to drive customers to your e-commerce site or its something else Yes, but ultimately it changes depending upon the focus at the time (campaign, season, spend of media etc.) At the moment, having a single bio link isn't fit for purpose so we subscribe to third-party vendors (which are ok, but not great)
  • How would you change your publishing workflow via Khoros if we offered the ‘Link in Bio’ feature today potential for more bio link CTA, could change our format publishing strategy, too
  • What kind of analytics will help you optimize your social media strategy ER, CTR, where the clicks are, MoM + YoY, UTM, GA integration, Pixel integration
Contributor

  • How does your brand use Instagram’s 'Link in Bio' feature today 
    • We currently use LinkInBio on Instagram to direct people to our blog, take action pages, and website
  • How does your brand want to use the ‘Link in Bio’ feature
    • Drive customers to website, and other campaign-specific landing pages and affiliate links
  • What kind of goals does your brand have when you request users to visit your ‘Link in Bio’. Is it to drive customers to your blog content or to drive customers to your e-commerce site or its something else
    • Drive customers to our website, products and articles
  • How would you change your publishing workflow via Khoros if we offered the ‘Link in Bio’ feature today
    • For scheduling and posting IG posts with the link in bio option
    • We either post directly in another software that has this option or update the link in bio option post publishing in Khorsos
  • What kind of analytics will help you optimize your social media strategy
    • ALL the In-feed and Story metrics like clicks, shares, profile visits, link clicks, website clicks, time on site, clicks on specific posts
Not applicable

This has come up recently in two separate evaluations as a needed feature for Apple and Heyday.