LinkedIn Video Views

[rmckeown28]

For Marketing Dashboards - Analytics, since video views do not get factored into LinkedIn engagement rates, how are you measuring the success of video, and how do you factor video performance into your engagement rates? By default, LinkedIn videos autoplay in user feeds, so the 3-second view metric is not an accurate representation when measuring the success of videos.

[MohammedF · Accepted solution]

@rmckeown28 We have a custom metric - LinkedIn Video Time Watched (Milliseconds). With this, you can track the watch details. Below are the screenshots of the definition and custom metric creation, adding the metric in the widget. Please create it in that way and let me know if you have any follow-up questions.