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- Best New Community (Launched after June 1, 2010)
- Community Story or Anecdote
- Most Innovative Social Customer Program
- Best Social Insight
Entered by: Candace Sims (candace_sephora)
Community Name: Sephora BeautyTalk
Launched: September 29, 2010
Sephora's community has used the best of what the Lithium platform has to offer by integrating both the Q&A and Discussion products into one community, and making it virtually seamless for the user to navigate.
We are always trying to work with Lithium to come up with new and innovate ideas to engage our user, and have had much success cultivating a community where beauty lovers can ask questions, share insights, get advice and offer each other support.
And example of this is a recent post started by one of our members thanking the other member of the community for helping her through a tough time. After she posted this, many other members followed suit and shared stories of their own, telling each other how much the community has helped them:
We also have implemented many cool features into our community to gain user insight including:
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