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Company: Barclaycard US
Entry submitted by: Jared Young (jaredyoung) Sr. Director, Consumer Markets
Community: Barclaycard Ring (www.barclaycardring.com)
Lithy category: Best Community Design
Barclaycard Ring’s community design is aesthetically beautiful and additionally there are 3 important elements that differentiate the site from other communities.
Between the beautiful elegance of the design and the 3 differentiating elements above, we believe Barclaycard Ring’s community provides a step-change vision for the way digital communities will be designed in the future.
Beautiful “Pinterest-like” timeline gives members a snapshot of Barclaycard Ring’s ongoing story.
Card members can see their private information and then click over to participate in the community. As members navigate from servicing to community they move from a blue to orange background.
We show our members the financials for the product in an elegant and simple way. Even more financial details are revealed to the curious community member.
Members can easily elect to donate all or a portion of their Giveback™
to charity by using the slide rule function.
Members vote on product features and evolve the core product.
Member achievements are displayed in their “ring” and are illustrated by a wide assortment of colors that represent potential activities to improve the community.
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