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Company: Google Inc.
Entry submitted by: Agata Kryzsztofik (Agata) Community Program Manager
Community: AdWords Community (http://www.es.adwords-community.com)
Lithy category: Best Superfan Story or Insight
Our superfan story shows how like-minded and passionate Community members can take the lead and create high-quality, engaging content around their favorite product without any involvement of the Community Manager. All you need to do is to bring them together!
After the Google AdWords Communities Summit (October 2013), when we brought all of our global Community superfans to California, our Spanish Top Contributors initiated a project aimed at creating AdWords performance user generated content. Project included:
1. YouTube channel with content around online advertising
2. Integration with Community
True Community with a capital "C"
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