Lithys 2013: Sony Electronics - Best New Community

Lithys 2013: Sony Electronics - Best New Community

Company: Sony Electronicssony e logo.jpg

Entry submitted by: Doug Heavener (heavenerp) Community Manager

Community: Sony Support Community (

Lithy category: Best New Community



Why should our Sony Community win the “Best New Community” Lithy Award? Well here’s just a few of the incredible things we think stand out with our community.


We get personal:

We welcome all community members by embedding a welcome video into our community from our Sony Experts. We want our community members to immediately be able to relate/bond with our community experts.


community welcome email.jpg


We listen to our community:

We have also embedded a monthly live webcast. These webcasts showcase Sony products and our Sony product experts. Our webcasts are geared towards our customers based on the types of questions we are seeing within the community. Our members are able to ask questions in real time and have them addressed by our product experts during the live webcasts.




We have the support of our employees:

We are taking an aggressive approach to assist our community member by having a large amount of Sony employees actively participating in the community as product experts. Our employees spend an average/minimum of 1 hour a day moderating and answering member posts. This allows us to proactively address customer’s issues in a timely manner. Whether it’s a technical post or a customer service issue, we can address the customers’ needs in real time. For example, if a post comes in addressing poor customer service, our product experts will immediately escalate those post to our community relations team to handle. This has proven to be an effective way to keep issues from blowing up within the community. …. This is our way of trying to stay ahead of our customers and actively.


We showcase our expertise:

We are using Sony Heritage for our upcoming Sony expert bios. Our current product experts that we have participating in the community have an average of 15 years of service with Sony. The amount of knowledge our employees have is incredible. You can say we’ve grown up with Sony products, have seen the technology grow and the products evolve to what they are today. But we still remember the first Walkman, first CD player, seen the technology Are our Sony Heritage goes beyond us…… to our parents, our grandparents, those who owned the first Sony TV, the first Transistor Radio, the first Walkman, etc. Our Sony heritage is strong. We’ve witnessed leaps and bounds in the evolution of our products and technology and we are all ready to share the knowledge we possess with our customers.


We get results:

Our Search Engine Optimization using Google has increased to an incredible 490K. Our metrics continue to grow and have moved steady upward showing positive results. Lithium is one of the best customer service tools. None of them can even compare to the potential that the Sony Community brings to our customer service world. I can truly say, I have never been so excited about a customer service tool as I am about the Sony Community. It is an amazing tool that will change the way we do customer service forever!

Lithium Alumni (Retired)
Status changed to: 2013 Lithy Submission
Lithium Alumni (Retired)
Status changed to: 2013 Lithy Finalist

What does "Our Search Engine Optimization using Google has increased to an incredible 490K" mean? 490K more traffic comes through Google?