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Entry submitted by: Amanda Swan (Website Product Manager)
Lithy Category: Community Design of the Year
Optimizely is the world’s leading experience optimization platform, providing website and mobile A/B testing and personalization for the world’s leading brands.
Our community goals
The vision of the Optiverse is to be the most-visited digital destination for optimization industry thought leadership, peer-to-peer discussions, tutorials, how-to education and resources.
The Optiverse Community helps Optimizely scale education and support.
What makes our community unique
The Optiverse is made up of our Community, Knowledge Base, and Academy. In order to facilitate easy navigation between the three properties, we implemented a sticky left rail and top global navigation so it’s easy for visitors to jump between properties and explore different types of content. The left nav has a hover and expanded state.
We also created a responsive homepage for the Optiverse that sets context and explains why a visitor might use each of the three properties.
We’re implementing a custom implementation for premium gamification in our community with unique badges our members helped design.
In our quest to provide the best possible digital experience for an individual visitor, we’re also personalizing headers and layouts based on behavioral and firmographic attributes. We continually use AB tests and user test to inform and guide our decisions.
How we executed our community design
There’s a blog post that digs into this process in detail that can be found here.
Here are the main steps:
2 months after the launch of the re-design (but still prior to rolling out gamification) we saw the following results (as compared to months prior to the launch):
Total Page Views
Total Unique Visitors
Member Time (min)
# of Posts
Pages per Session
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