Lithys 2016: Webroot- Marketing Champion

Lithys 2016: Webroot- Marketing Champion

Webroot logo.png

Company: Webroot

Contact: Nic Tolstoshev (Community Manager)

Community: Webroot Community

Lithy category:  Marketing Champion


Webroot delivers next-generation endpoint security and threat intelligence services to protect businesses and individuals around the globe. Our smarter approach harnesses the power of cloud-based collective threat intelligence derived from millions of real-world devices to stop threats in real time and help secure the connected world. Trusted and integrated by market-leading companies, including Cisco, F5 Networks, Aruba, Palo Alto Networks, A10 Networks, and more, Webroot protects tens of millions of devices across businesses, home users, and the Internet of Things. Discover Smarter Cybersecurity™ solutions at


Webroot Business Dispatch

Since December 2012, we’ve been sending out a monthly newsletter featuring the best community content determined by community metrics and an editorial team. 


webroot 1.png


Every month we see a big spike in visits to the community.


Webroot 2.png

Webroot 3.png


We wanted to match the success of the Community Dispatch on the business section of the community.


Our strategy and tactics


We added a business oriented Community Dispatch sent only to SMB customers, starting in June 2015.  Our goal was to grow the business community as it wasn’t as active as the consumer side of the community.


Webroot 4.png



Our results


We matched the 30% open rate of the consumer newsletter.


Webroot 5.png

Webroot 6.png


We’re seeing more questions and more answers coming from power users on the business and channel partner sections of the community:


Webroot 7.png


More than doubled the business post views.


Webroot 8.png


We started the business dispatch at the end of June 2015 and have doubled the business post views since that month.