Our superfan story shows how like-minded and passionate Community members can take the lead and create high-quality, engaging content around their favorite product without any involvement of the Community Manager. All you need to do is to bring them together!
After the Google AdWords Communities Summit (October 2013), when we brought all of our global Community superfans to California, our Spanish Top Contributors initiated a project aimed at creating AdWords performance user generated content. Project included:
1. YouTube channel with content around online advertising
Fun fact: first videos were shot in Mountain View at the Google campus and in San Francisco straight after the Google AdWords Communities Summit.
2. Integration with Community
Top Contributors proactively promoting videos from the YouTube channel in the AdWords Community creating new performance content, engaging other users in discussions and providing advice on how to be successful with AdWords.