Contact: Kay Linayao (Program Manager, Community and Social Media)
Community: The Nextbit Community
Lithy category: Community Design of the Year
Nextbit has created the only cloud-first, design-forward smartphone for anyone who wants to be freed from the limits of today’s mobile technology.
Nextbit was founded in 2013 by early Android veterans Tom Moss and Mike Chan, and is based in San Francisco. In order to produce a high-end, groundbreaking phone that would surmount common smartphone shortcomings, Moss and Chan brought on former HTC design lead Scott Croyle, best known for designing the iconic HTC One M7 and M8. Croyle was hired in 2014 and serves as Chief Design and Product Officer. The team has developed an elegant, cloud-first Android smartphone that will extend the storage capabilities of the phone beyond what the specifications currently allow, designed from start to finish in San Francisco.
Nexbit investors include Google Ventures and Accel Partners.
Our community goals
Our goal is engagement, creating a strong sense of community, and leveraging peer-to-peer support.
Our unique design elements
Nextbit Robin (the product) has great design, and our community is no different. Most communities, as we’ve seen, are pretty plain and simple. We add a spice of life by adding lifestyle photography to our homepage: nextbit.com/community
How we executed our community design
To execute, we always kept our brand experience in mind. For example, the header and footer of the community is consistent across all nextbit.com websites.
We measure the success of our design based on: increased number of casual users v. observers, increased number of top contributors, page views, unique visits, traffic to website.
We’ve seen these exciting results in the first two months of launching our community:
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