Contact: Nic Tolstoshev (Community Manager)
Community: Webroot Community
Lithy category: Marketing Champion
Webroot delivers next-generation endpoint security and threat intelligence services to protect businesses and individuals around the globe. Our smarter approach harnesses the power of cloud-based collective threat intelligence derived from millions of real-world devices to stop threats in real time and help secure the connected world. Trusted and integrated by market-leading companies, including Cisco, F5 Networks, Aruba, Palo Alto Networks, A10 Networks, and more, Webroot protects tens of millions of devices across businesses, home users, and the Internet of Things. Discover Smarter Cybersecurity™ solutions at www.webroot.com
Webroot Business Dispatch
Since December 2012, we’ve been sending out a monthly newsletter featuring the best community content determined by community metrics and an editorial team.
Every month we see a big spike in visits to the community.
We wanted to match the success of the Community Dispatch on the business section of the community.
Our strategy and tactics
We added a business oriented Community Dispatch sent only to SMB customers, starting in June 2015. Our goal was to grow the business community as it wasn’t as active as the consumer side of the community.
We matched the 30% open rate of the consumer newsletter.
We’re seeing more questions and more answers coming from power users on the business and channel partner sections of the community:
More than doubled the business post views.
We started the business dispatch at the end of June 2015 and have doubled the business post views since that month.
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