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Past Lithys

Past Lithys
Check out Lithy entries from previous years.
Company: SlimGenics Categories: Best New Community (Launched after June 1, 2010) Best Community ROI Usecase Most Innovative Social Customer Program Best Social Insight Best Community Business Integration Entered by: Jennifer Fenske (pi... See more...
Company: SlimGenics Categories: Best New Community (Launched after June 1, 2010) Best Community ROI Usecase Most Innovative Social Customer Program Best Social Insight Best Community Business Integration Entered by: Jennifer Fenske (pisgah) Community Name: SlimGenics Online Community URL: community.slimgenics.com Launched: July 17, 2010   “You Can Do This!”: The SlimGenics and Lithium Experience   We are a small company compared to many of your clients. We are in two locations—Colorado and Minnesota—and expanding to California this year. Our weight loss program revolves around 30 brick-and-mortar centers where our clients receive high-quality weight loss counseling.Our clients are passionate about returning to good health and we have the privilege of helping them get there.     Launching our online community with Lithium last year has been a huge boon for our business and for our customers. As Community Manager, I have had a front-row seat watching community develop where previously there was none. Before our Lithium community, our clients would nod at each other as they waited to see their weight loss counselors.   After the community launched, a true “we’re in this together” camaraderie developed inside our private online community. A common refrain that users tell each other is: “You can do this!”     I was able to see our community members grieve with Matt (who lost 150 pounds) when he was unable to have surgery to remove excess skin.  The community helped one young woman who had suffered a miscarriage and was embarrassed to say she had understandably fallen off her eating program.  We cheered with Danielle when she got within a few pounds of her goal---she’ll hit that goal this week.    For our business, offering the online community is one more way we show value to our clients.   For our new Home Program weight loss option (which is solely online), the community is the only place where members can receive support. The community registration rate for Home Program members hovers around 50 percent---our members crave community. And we provide it, 24-7, with our Lithium community.   In early 2011, we launched a video blog in the community. Twitter and Facebook streams add to the community’s appeal.     In addition, our SlimWise Center offers helpful downloads, cooking videos and recipes. We have a regular counselor blog and post coupons in the community that drive traffic to our centers. A major community redesign will launch later this month. I’ve watched our community grow from a few posts per day to often almost 50.   For a company our size, these are amazing results. Our super users are passionate and committed to help others. We’re a supportive community, and I am proud to offer it to our clients.  
Company: Best Buy Canada Category: Best new Community Entered by: Heather Magee (hmagee) URL: www.bestbuy.ca/plug-in Launched: 16 Sept 2011     Entry: Best Buy Canada’s Plug-in community features lifestyle-centric content, while co... See more...
Company: Best Buy Canada Category: Best new Community Entered by: Heather Magee (hmagee) URL: www.bestbuy.ca/plug-in Launched: 16 Sept 2011     Entry: Best Buy Canada’s Plug-in community features lifestyle-centric content, while continuing to produce relevant and up-to-date material that speaks to the traditional tech enthusiast. We promote content that connects people with technology that makes life fun and easy, and helps alleviate techno stress as new technology trends emerge.  Technology eZine - comparable to an online magazine model, our community landing page plays host to all of Best Buy Canada’s social media streams, while leveraging Lithium’s Rest APIs to dynamically pull the most recent content from the community. www.bestbuy.ca/plug-in Member Engagement – by featuring our most celebrated community members in our Member of the Week widget, members are recognized for their contributions and participation in the community and thanked publically by the Community Manager on a forum thread each week.  Our objective is to nurture our Super Users and frequent contributors to encourage the organic growth of our user generated content. Targeted Integration – we’ve developed and are in the midst of implementing targeted integration strategies to leverage community content on our eCommerce website www.bestbuy.ca using Lithium’s Rest APIs and other tools and features.  We’ve also integrated the mobile version of Plug-in with the Best Buy Canada iPhone app and leveraged Lithium’s Facebook Connect and Facebook Q&A applications to mobilize our Facebook fan base and integrate this group of brand advocates with our community members.  
Company: Xerox Categories: Best New Community (Launched after June 1, 2010) Entered by: Sandy Puglisi (spuglisi) Community Name: Xerox Customer Support Community URL: forum.support.xerox.com Launched: September 16, 2010 En... See more...
Company: Xerox Categories: Best New Community (Launched after June 1, 2010) Entered by: Sandy Puglisi (spuglisi) Community Name: Xerox Customer Support Community URL: forum.support.xerox.com Launched: September 16, 2010 Entering the world of social support is challenging regardless of who you are, but understanding and meeting your customers’ needs in a B2B environment can add some complexities that require expert advice.  Although we’ve delivered solutions to other businesses for over 100 years, Xerox is relatively new to social media, so we needed help… and we knew it.    The Community Management Planning Workshop was incredibly helpful.  First, it brought our virtual team together, and second, it brought the expertise of the Lithium team to our project.  We had done our homework, but learned some valuable lessons during the workshop.    For example, we were headed down the path to create a product-based forum structure to match the Xerox product offerings, and learned that when starting a new community, the broader the topic, the better.  So we went with only five distinct support forums, a far cry from one per product family!   Our planning process was completed in short order, but the road to a launch date got a bit bumpy at times.     We had challenges with Single Sign On and multiple sign on (we wanted to make sure customers could easily transition from the community to other areas of Xerox.com and vice-versa).  We struggled between branding guidelines and the lack of branding guidelines (we are the first community presence at Xerox so some guidelines and policies just didn’t exist).  But we made it.   The “Best New Community” was launched in September 2010 on www.xerox.com, and in six months time, we’ve come a long way.    We have had over 53,000 unique visitors and roughly 750,000 page views.  There are over 500 topics with 1,500 posts.   We have also launched new capabilities.   We gave customers the ability to add images to their postings.  We recently integrated our corporate Twitter feed within the site and have already seen evidence of the benefit of cross-channel integration of support content.  And next month we are going mobile!   But we aren’t stopping there.. we have lots more on our roadmap. Unchartered territory has become a charter for success as we forge ahead in our new endeavor. We are excited about our growing community and the many opportunities that lie ahead.   Our partnership with Lithium and the support of our community have been, and will surely continue to be, a recipe for success.  We look forward to seeing where this adventure takes us.
Company: Riverbed Technologies Category: Most Innovative Social Program Entered by: Evan Marcus (emarcus) URL: community.riverbed.com   Entry:   Our program is the Performance Hall of Fame. It's an opportunity for users to come onl... See more...
Company: Riverbed Technologies Category: Most Innovative Social Program Entered by: Evan Marcus (emarcus) URL: community.riverbed.com   Entry:   Our program is the Performance Hall of Fame. It's an opportunity for users to come online and share graphs and stories in their own words of how our products have improved their network performance.   Everyone who enters receives a gift from Riverbed, and once a month we award a prize for the entry that has received the most kudos. The real benefit, though, comes from the visitors to the site who see real customers telling stories of how they've received hard-to-believe benefits from implementing Riverbed products.   Our salespeople regularly send prospects to the site so that they can see the benefits for themselves. A typical entry to the to the Performance Hall of Fame is below.